We’re a couple of guys with backgrounds and training in both finance and marketing. Both finance and marketing are important disciplines that can be used for good. Indeed, our economy, and arguably our whole society, depends on them. But too often they are used, misused in our opinion, to take advantage of consumers in retail, financial services, professional services, and just about everything else that is part of our free market system.
So many of us are willingly and even happily fooled by the tricks of the trade designed to convince us to want things we don’t want or need, and to buy them, whether we can afford to do so or not. This goes beyond mere ads and sales pitches. It is a whole way of shaping our perception of the world through products and services that are being offered to us.
Howtheycon.us will show you some of the hidden persuaders that are commonly used to to shape our behavior as consumers, so you can, if you choose to, avoid being taken in by them.