Retailing, getting products from the manufacturer to the consumer efficiently, is no small undertaking. It’s a huge and complex industry, covering pretty much any and every product you can think of.
Of course a big component of the retailer’s job is selling us stuff. It’s a very competitive industry in that you can generally buy the product your after from several different sources. So, retailer have to be creative to make money. But don’t worry, retail marketers are up to the task.
Let’s take a look at some of the ingenious ways they’ve come up with to get us to buy stuff; even stuff we often don’t need, and don’t even want.